We are ringing in the changes this summer with a brand new look and feel for our website and a fresh, updated logo.
Much has changed since we launched HASAG in 2006 and 11 years’ on we felt that now was the time to spruce ourselves up a bit and create a more modern, up-to-date image.
We’ve increased our ‘patch’ over the years too and where we once focused on helping people affected by asbestos in Southampton, we now offer advice and support to anyone living anywhere throughout the South of England – including the South East, London and the Home Counties. We wanted to make sure we reflected this wider geographical area on our website and in all our printed materials so that everyone affected by asbestos feels valued and listened to, wherever they’re based.
As we’ve evolved, the use of mobile phones and tablets has gone through the roof and we wanted to make it easier for you to find the information you need as quickly as possible, whatever device you’re using to access the internet.
Our old friends and long-time professional supporters of HASAG, Peter Hilditch and Lynn Yeates, introduced us to their marketing colleague Caitlin Thomson-Harris, who took on the daunting task of ‘refreshing’ everything including our branding, website design and web copy and advice materials to ensure our new look made a positive impact.
I was delighted to be asked to help HASAG develop a new look as the charity changes and moves with the times.
“In this day and age, having a strong ‘brand identity’ is essential. In addition, as more and more people turn to the internet to get the advice and information they need, it’s vital that they can a) find HASAG quickly and easily on the web and b) access exactly what they need, when they need it, without having to trawl through too much information. That’s why we’ve redesigned the HASAG website’s navigation and reviewed all the web copy to make it a much more user-friendly experience.
We do hope clients, supporters and friends of the charity appreciate the new look HASAG and we’d love to hear any comments or feedback anyone has.
The new HASAG website was unveiled on 24th July 2017 and if you have any comments, questions or feedback, do get in touch!